At a young age, Ruben began a love affair with the culinary arts, so he decided to go to Le Cordon Bleu to formalize his training and work in various restaurants around the city. He was tired of being stuck in a kitchen all day long.
Ruben became a producer and worked with big TV names such as Telemundo and Nickelodeon. Then, he decided to get his first camera and start shooting.
In time, Ruben refined his talents which drove him to open his own business. Since then, he has been working in Miami’s beautiful city with local businesses and restaurants, helping them bring their visions to life, producing and photographing everything from food to products and portraits.